What are advertising responsibilities? The purpose of advertising is to develop a brand for a company and create a relationship between the company and its customers through that brand to initiate and sustain sales to those customers. Individuals working in this field have to be comfortable working without a template.
What are responsible marketing practices? Responsible marketing is a commitment to improving your brand for the better. Grounded on the idea of putting customers at the center of everything you do, responsible marketing is emerging as a necessity for businesses that want to build stronger, more profitable relationships with customers.
What is a responsible marketing policy? The Policy defines guidelines and recommended actions for fair and responsible marketing and advertising and includes specific instruction regarding advertising to children, who are particularly vulnerable to marketing messages.
Who is responsible for creating advertisement? Those in the creative department are responsible for developing the advertising message and images. They also pitch the advertising plan to clients. Employees in the media department work on advertising placement strategies, media buying, and analyzing consumer media behaviors.