In recent years we have seen a rise of digital marketing, especially in the area of live streaming video. According to current marketing trends, marketing via live streaming video continues to increase in effectiveness and influence.
Today videos are available to livestream on social media platforms such as Facebook, YouTube and Instagram. This allows brands to share genuine content in real time to thousands of users, including current and potential customers.
To buttress this point, live streaming accounted for 75% of all internet traffic in 2017 particularly on social media, and that number is expected to rise to 85% by 2020.
We know how important it is to grow your brand through live streaming video. Here are some tips and tricks.
Constant exposure to mundane content, such as youtube ads or instagram posts, is unauthentic and can lead to over-promotion. These forms of content are not as effective as live streaming, which lacks the human element.
Digital Marketing Strategy
Live streaming can refresh your digital market strategy to increase customer engagement and loyalty. Consumers are more likely to support brands that are authentic and real, according to research. Furthermore, data from Facebook shows that an impressive 78% of users engage with livestream videos longer than they do with ordinary posts.
So how can you promote your brand and products via live video streaming?
By using online presentations and educational courses you can both attract and keep the attention of curious users as well as your existing customers. First, use social media to create interest in your online presentation and increase awareness by tweeting about it and posting about it.
Keep your content current to retain your audience. While live streams should not be used to promote your brand or product in any way, a live Q&A session about solutions in your business field or upcoming developments in the company will help you build a stronger relationship with your followers on social media.
Another way to position your brand is to make a brand positioning statement. Online presentations and tutorials must always highlight why your brand is the best option for consumers. Consistency in your content creation approach will help you send a message about reliability to your brand.
As moviegoers, it’s great to see behind-the scenes clips from our favorite TV and movie shows. These clips allow us to get closer to the characters and keep us coming back for more episodes and sequels.
This phenomenon is equally applicable to digital marketing. You can make your company’s workplace and offices more memorable by streaming it live. This will help you build trust with your customers.
During livestreams your team can interact with your audience individually through a live comment section. You can make jokes, explain key concepts, and introduce core employees of your company in real time. This emotional engagement with customers helps you to build a relationship between your brand, consumers, and employees.
Technically, your content must be optimized for distribution and easy access across multiple platforms. FLV format is used for most videos that are live streamed to YouTube or other websites. FLV files are small and can be streamed quickly. This format is not recommended for social media apps like Instagram.
To convert FLV videos to a more compatible AVI format, follow the . URL. Freemake has developed a Windows program that converts videos. This is a must-have tool for digital marketing and your path to video live streaming.