Where can you order pizza? The internet. What if you’re new to the area and need a mechanic. Search the internet for a mechanic. According to statistics, 4/5 customers search the internet for local businesses. 50% of those people visit the company within 24 hours.
If you have not yet listed your local business online, you’re missing out on a great opportunity. But, being online is just one part. Customers can find your business by making sure it appears on the first page of Google or other search engines. You must be a leader in your local SEO. This can be done by optimizing your website as well as your social media pages. These tips will help you improve your local SEO.
- Create a Google My Business account
Google My Business account allows you to show your business on Google’s first page. GMB shows the top three mechanics in a given area with photos and their phone numbers. If you provide all information, Google will most likely show your business in the GMB’s local 3-pack.
- Optimize local keywords
Keywords can be confusing but are the best way to increase your SEO. Keywords are used to describe your business in the most simple way possible. To improve your SEO, you can take a cue from data-focused SEO firms. A consultant in SEO uses algorithms, tools, and artificial intelligence to evaluate the performance of your site and give insight into technical and on-page SEO strategies.
To dominate local SEO, keywords must include your area. If your business is located in Beverly hills, you could use “mechanical services” instead. Even better, ‘Beverly hills Mazda mechanic services’ is more precise.
- Claim listings
Listing your business on GMB might not be enough to get it to the top of page 1. To help search engines quickly find your business, you must make it known all over the internet. It can be listed in every local directory and then searched on sites such as Yelp, Yellow Pages and TripAdvisor. Make sure that the information you provide is consistent when creating your business profile on these sites. Your NAP (name and address) must be consistent across all platforms. Regular content is also required. To increase visibility, make sure you use the correct keywords and link back to other sites. Write content that is relevant and pertinent to your area and the issues they face.
Thinking like a customer is the key to dominating local SEO. An SEO expert can help you focus on the operational aspects of your business and grow your online presence.