Three Marketing Tools Worth Your Investment

Three Marketing Tools Worth Your Investment

You’ve probably heard that online marketing is only possible if you have the right tools. What tools are worth the investment?

This is because in today’s market all tools are not created equal. Some tools are extremely sophisticated and some require you to spend thousands of dollars. It is no easy task to choose the right marketing tools.

Besides using the best rank tracking tool to see how your content performs in search engines, there are many other recommended marketing tools you should use if you want your business to be more competitive.

  1. InfusionSoft

To clarify, InfusionSoft, a powerful email marketing platform, is very expensive. Despite all its powerful automation features, this tool is undoubtedly worth every penny.

Let’s look at its cost;

To set up this email marketing tool you will need to spend 2000 dollars. Yes, $2000! After that, the monthly fees will range from $200-$600.

The best thing about it is its simplicity. The guide that comes with it explains how to use it. You can also find helpful tips online. Only during installation will you need to pass through some handles. However, once it is set up, you will enjoy excellent delivery rates and will see a quick return on your investment.

  1. Buzzsumo

This tool is a staple in content marketing. This is an essential tool if you want to take your business to the next level.

This marketing tool will allow you to identify the most shared content on specific topics. You can also narrow your search to only relevant information for your industry.

Buzzsumo offers advanced features like monitoring and influencers. This allows you to see what your competitors are writing and how they market their content. You can then come up with new ways to keep your business ahead of the rest.

How much does it cost?

This tool has a free version that you can use to evaluate its effectiveness. This version has limited features.

If you want more advanced features such as monitoring, you will need to pay a monthly fee of $199.

There is also a Pro version of the same which is mostly used by big agencies, and if you need it for your marketing needs, be prepared to part with $299 a month.

Are you a brand or do you have online materials that you want to market? Buzzsumo has an Enterprise version that has highly advanced functionality at a subscription rate of $999 a month.

This tool is ideal for you if you are looking to fulfill your content marketing goals. This tool will help you analyze trending topics and headlines. It will also allow you to create content that is unique in your chosen industry.

  1. Buffer
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Posting marketing content on social media can seem daunting. A marketing tool should ease your burden. Buffer is your best choice. You can use it to schedule updates on Twitter and Facebook. It has a number of advanced features, including a mobile app and social analytics. If success is your goal, investing in this tool will be one of the best decisions you make.

The cost

If you don’t require a lot of features for your marketing, you can still enjoy the benefits of a free plan.

But if you need to get a better marketing experience that will bring more monitory gains to your business, Buffer comes with premium versions that range from $10-$250 on a monthly basis.

This tool is well worth the money as it allows you to schedule social media posts in just seconds. It allows you to automate all your posts, which saves time. Every second counts in business.

Marketing plays a crucial role in your business. Before you invest, make sure you are familiar with the functions of the tools and the impact they will have on your marketing efforts. Cheers!