What will make your brand-new homepage rank in 2018? This is how to determine the most important elements in search engine optimization.
You’ve probably spent a lot time optimizing your blog and social media content using the best SEO practices.
This is fantastic. This is great.
Oftentimes, businesses get so wrapped up in optimizing other parts of their website, that they forget about optimizing the homepage altogether.
This is a big mistake as the homepage is often what customers see first when they visit your site. This is the first thing customers see when they visit your website. It sets the tone for all other content.
What can you do to optimize your homepage for SEO?
Learn more about search engine optimization and how it can help your website rank higher.
1. A Great Headline is Everything
A great homepage starts with a great headline.
When we refer to headlines, we mean the title of your site. You want this title to be memorable because it will likely be the first thing that visitors see when they visit your website.
As a general rule of thumb, you will want to keep your headline between 6 and 12 words.
Seeing as one study found that a killer headline can increase conversion rates by 10.4%, you’ll want to make sure you choose your words carefully.
Don’t worry, it’s a lot simpler than you might think.
The main thing you need to remember when writing headlines is to answer the question “What problem does this site solve ?”
Let’s take, for example, a job board website. Your homepage title might be “Your number one source for helping you find your dream job.” You might call your homepage “Your number one resource for helping you find your dream position .”
Or maybe you own a great Italian restaurant. You could write something like “Come for the pasta, come again for an escape to Italy”.
Get creative and think of new ways to improve your headline.
2. Beautiful Images
Humans can be visual creatures. This means that the images you choose could make or break your website.
People often feel that images are more emotionally connected to them than text.
Don’t simply use the first stock photo that you see.
First, think about the types of images that would best represent your products and services. You might even want to hire a photographer to take a few images for your homepage if you have the resources and money.
When you are putting images on your homepage remember the following:
- Choose an ALT text that describes the image
- Naturally include the ALT text keywords
- If the image already has text included, try separating the text from the image, so search engines can pick it up
3. Keep it Clean and Simple
You probably have many great things you want to share your customers.
However, you don’t have to include everything on your homepage. Many businesses make the error of trying to put too much information about their products and services on their homepage.
Unfortunately, while it’s great to be enthusiastic about your business, putting all of your info on the homepage will bog the page down and make your customers feel overwhelmed.
Search engines love clean, simple homepages. So do your customers.
Plus: You want your customers to stay on your site for as long as they can. This means encouraging them to visit other pages.
4. Call to Action
A customer won’t be happy if they visit your website looking for a solution for a problem and then discover that there is no clear way to proceed.
Many websites make it difficult to locate a phone number or a button offering customers a next step.
Therefore, you need to create a call to action on your homepage that makes it super obvious for customers to know what to do next.
Let us go back to the two previous examples, the job board website and the restaurant website.
A great call to action on a job board site would be “Click Here to Find the Hottest Job Listings in Your Area .”
A call to action for restaurants might be “Click Here to Learn How We Become the Number One Pasta Joint in Town .”
Basically, you want to make sure your call to action stays in line with solving the reader’s problem, and that it’s enticing enough to make them want to stay on your site.
5. Write Great Meta Content
What isn’t on the homepage is just a as important as what it is.
We’re referring to meta content, specifically the meta titles and meta descriptions.
The meta title is what appears first in search engines. It is important to ensure that it includes competitive search terms in order for it to rank higher in search engines.
Make sure that your meta title includes more than your brand name. Avoid putting your slogan in your meta title, as it may not be relevant to your keywords.
Click here for more information about title tags.
Also, ensure you have killer meta descriptions. These should include keywords and other information about the site’s potential. Try to keep the meta descriptions to 160 characters or fewer.
Most Important Elements of Search Engine Optimization: Wrap Up
These are the key elements of search engine optimization to optimize your homepage.
If you have any questions, please drop us a line below.
Otherwise, be sure to check out our SEO page for more tips on optimizing your online materials.