If your startup involves handicrafts you may have looked into Etsy alternatives, especially after learning about the increase in fees that Etsy charges sellers, which range from 3.5 to 5%.
But regardless of where your products end up, or even if you don’t sell handicrafts at any point, you should be actively engaging in social media where your customers and potential customers are.
How important is social media engagement for startups like yours?
- It will present your startup as approachable.
You may have created content and opened a social media profile for your startup. However, if you don’t respond to comments or direct message requests regarding any of your posts, people might view you as a snob and not do business with your company.
So when you create a business page on Social Media, make sure to respond to all comments, positive or otherwise, about your content. This will make your startup more approachable. You don’t want to sound robotic or impersonal.
You can also consider hiring someone to answer your questions if you don’t have the time.
- It will help you convert more people into customers.
Some people might find your startup through social media and look for interesting posts that could make them want to purchase the products or services you provide. A 2014 study confirmed that most people check a business’s Facebook page first – especially if it has mostly positive reviews and a high rating – before purchasing anything from it.
Whether you have a Facebook account or another social media platform for your startup, you will need to create content that people can share and comment on. You should tailor your content to their needs. It can also bring you additional value beyond being entertaining and attention-grabbing enough to increase your chances to convert them into customers.
- It will show you how to improve your startup’s ability to meet your customers’ needs.
Even if you are aware of changes in your business, it is important to receive feedback from its social media accounts. It is important to have new eyes that can spot any errors your business may have made, regardless of whether they are mistakes you might have missed.
You should also solicit suggestions from customers on how to better serve them so they will continue to buy from you without looking elsewhere. Make sure you only respond to suggestions and feedback from genuine social media users. To verify their authenticity, you should first check their profiles.
- Social media engagement can increase the visibility of your startup business.
All major social media platforms use an algorithm that shows posts with more interactions in users’ news feeds than those without as many likes, comments and shares.
You’ll need to create amazing contents to ensure that your startup is always included in the built-in algorithm for displaying posts on social media platforms.
According to a 2018 survey, 71 percent of all small businesses use social media. If your startup doesn’t use it yet, it is a good idea to open an account so that you can see what your customers and potential customers use.
Now you have to get in touch with them, as we’ve already discussed the importance of this interaction. You can’t ignore social media. Engage people.