There will always be a place to do SEO marketing on websites. If you’re only doing this, you’re missing out on huge branding opportunities.
Video is an important part of your branding campaign, as more people use video search engines. Youtube and TikTok are becoming more popular platforms for people looking for information. If you want to promote your brand, you should be present there.
How can you make the most of these tools? This article will discuss several ways video can be used to build your brand and convert fans into customers.
Build a funnel
If you think of your marketing campaign as a funnel, you will be able to see how video and other channels interact to bring people in.
The top of the funnel is where people will find your content. As they move through your content, they move through various stages of their buying journey. This means that you shouldn’t sell people your product or services. Start by helping people and building trust.
Video is the top of your funnel. You will need to get lots of traffic from tapping into the search terms of people and creating content around those searches.
When you have a channel on Youtube or TiTok that is successful, your brand will be recognizable. People will move through the funnel to the next stage and become loyal customers.
Your videos should be helpful. If your videos are well done, people will look to you for solutions to their problems. No matter what your product or service, it should help people. That will guarantee a successful campaign.
For example, if you are a pest control business, you shouldn’t make commercials for it and put them up on Youtube. Focus on one problem people are having with pests, and then make a video explaining what people can do to fix it. They will search for that.
Then, make it easy for them to move on to the next stage of the funnel after they feel that you helped them.
To have a successful campaign with video, you will need consistent branding. You should use the same logo across all channels, from your website to your video. Next, ensure that your format is consistent across all your videos.
Use the same person for all videos to ensure that they are immediately recognizable and trusted.
Finally, keep your video schedule consistent. To help the algorithm find your videos and promote them, make sure to post videos on a consistent basis.
The last thing you need to remember is that your competitors don’t need to be like you to make a difference. Be better. Your audience will trust you if your videos are better and more useful.