Social media is a great way for business owners and managers to connect with new customers. According to study, more than 50 percent of business owners across the globe rely on social as their primary digital-marketing technique.
However, it can be daunting to take the first steps into social media if you are looking to market your company on social media. There are so many platforms and users that need to be discovered. Where do you begin? These are some tips to help you get your business on social media.
1. Start with a plan
Social media activities need to be planned carefully, just as a business needs a plan. It is important to understand your goals and what you are trying to achieve for your brand. Are you looking to increase brand awareness, sales, engagement and visibility?
Answering these questions will help you to make the most of your social media efforts. Knowing your objectives is key to planning your strategy. This will allow you to benchmark your progress and make informed decisions.
2. Choose the right platforms
There are many social media platforms that people seem to use, including Twitter, Snapchat, LinkedIn and Facebook. You need to determine who you are trying to reach and where you can find them. Different businesses attract different people, so you should identify which platforms you prefer.
One way to find out is to use Google Analytics to survey your mailing list and see which social media platforms your readers use to find you website. Once you have identified the top platforms, it is time to master your marketing strategy.
3. Using scheduling tools
If you want to increase brand awareness and reach potential customers through social media, it is important to have a social media presence. A great website is not enough. Customers want to be able reach you via social media to ask questions about your company and to see what you post on every platform.
But, it’d be helpful if your post was planned in advance to ensure that you stay on the right track. You can achieve this best by investing in a social management tool like Hootsuite or Sprout Social. This will allow you to post updates on Facebook and Twitter as well as Instagram and LinkedIn. Hootsuite is the best tool to improve your social media marketing and productivity. Let’s now take a look at Hootsuite.
Hootsuite helps you plan and organize social media channels. Hootsuite can be used by companies where multiple social media accounts are used by the marketing department. It allows businesses to instantly monitor what others are saying about them and then respond immediately. These are just a few of the features that Hootsuite offers to make your job easy:
- Platform integration
- Social media monitoring and social listening
4. Engage with your audience
The more information you have about your customers the more effective your social media messages. There are many ways to engage with your customer. One way to engage with your customer is to show personal interest by asking them for their opinions, likes and dislikes.
Another tip is to create audience personas that you can use for your customers. Your marketing activities should start with audience personas. If you are announcing a new product, suspense can be built. You can tease it for a while before you actually introduce it. A giveaway contest is also possible. People love getting something for free. To add share buttons to any post on your site, you can use the Shareaholic plugin and Social Bookmarks for WordPress.
5. Don’t try to do all yourself
It can be difficult to keep up with all social media platforms as a business owner. This is why it is a good idea to delegate your social media tasks to someone or to hire an outside expert. It takes time to be a good social media manager. This can make it difficult for business owners and employees to fully take advantage of all that social media has to provide. It’s a smart idea to seek out help.
Don’t be afraid to ask for help if your social media marketing is too complicated. A professional social media manager can help you make a good impression online by helping you navigate social media.
6. Don’t over-promote
Don’t bombard your followers with sales-speak. Social media is not for asking people to sign up or buy your product. Every post doesn’t need a link or a sales pitch. To influence a purchase, be social and nurture relationships, build brand love, and build trust.
As a starting point, we recommend 80% social and 20% promotional. Therefore, 80% of your social content across all your channels should be about your customers engaging while your promotion should not be more than 20 percent. Encourage your customers to share valuable content and tell them about the amazing people behind your company.
7. Spy on your competitors
Let competitors try and err. Check out the profiles of your competitors with similar customer bases to see their activities. What posts generate lots of comments or shares? What hashtags do they use? Which pins are gaining lots of saves
You can identify what to do and not do by analyzing social media best practices as well as what you have learned from your competitors. You should also make time to monitor your business reputation. If word is positive, pledge to continue the good work. If word is negative, promise that you will improve your service.