It takes a lot to create a product or service. It is difficult to launch and promote it to potential customers. It doesn’t matter if your product is the best in the world, if you don’t promote it you will miss many sales opportunities.
Images and videos can be used to promote products, increase customer engagement and increase sales. Almost 62% of consumers are likely to buy a product that has customer-oriented videos and images. Here are some tips to help you avoid losing customers.
Give Exclusive Offers
Give your loyal customers exclusive product offers. They will promote the products to their networks and buy them. This will increase sales. They can send product samples, previews or invites for product launches parties.
Also, give loyal customers free samples of products and services. Then ask for feedback. Around 77% of consumers prefer brands that proactively invite and accept customer feedback. Offering exclusive deals to loyal customers increases customer engagement and brand loyalty. Both are essential for business growth.
Run Social Media Contests
Want to build relationships with customers and promote your company? Run social media contests. These contests are entertaining and can help you make new connections and sell.
Social media contests have a conversion rate of about 34%–higher than most contest types. Make contests on Facebook and Instagram, then give away prizes to the winners.
Create buzz around all of your marketing channels, including your email newsletters and website. Run car photo contests at your dealership and offer prizes such as free oil changes and tires for life. This can increase social media engagement and generate excitement.
Offer Special Introductory Deals
Rather than announcing your product or service publicly in the market, which might not have a lot of impact, why not offer it as an introductory offer? You can:
- Give referrals gifts
- If you run a loyalty program, double the points
- Offer “buy one, get one” deals
- Give a coupon or voucher with every purchase of your product or service
- Reduce the price of your product bundle
- Give price discounts
Whatever product or service you’re promoting, remind your customers that these introductory deals are time-sensitive–they’ll last a short time. This will make it more urgent to buy, especially for those with low purchasing power.
Leverage Email Marketing
Email Marketing is an effective way to promote products and services at a low cost. Nearly 76% of email subscribers have once bought a product or service based solely on an email marketing message–that’s the power of email. It spreads the word quickly.
Use your email list to promote your products and business. Email marketing campaigns can be run or you can send out regular emails with new offers. Email marketing is a great way to connect with customers. It also has higher conversion rates that social media. In fact, email is 40 times more effective at acquiring new customers than Twitter or Facebook.