How to keep the customers you already have and gain more during COVID-19

How to keep the customers you already have and gain more during COVID-19

The current pandemic has reshaped the way we live our lives. This has had a significant impact on businesses. Many businesses were affected by the shelter-in-place orders that were issued in spring. Others have suffered from cutbacks and decreased revenue because of the economic recession. Many businesses are trying to figure out how they can continue generating revenue in the new era, regardless of the circumstances. Many people don’t believe that business-as usual is possible. How can you make sure your business survives and thrives in this unique moment?

Here’s five ways you can help your business retain the customers it has and gain more during a pandemic.


During the initial stages of the pandemic we were inundated by emails from companies describing their responses to the situation. Most people found it absurd how many emails were received on this subject. After the initial flood of messages, many people never heard from these companies again.

It’s common to want to inform customers how your business is handling an emergency or urgent situation. There’s nothing wrong in that. A good communication strategy for the long-term is one that builds a relationship with customers and not just sends out occasional emails to address external crises.

Your industry, business model, and other factors will influence the way you communicate with customers. There are common threads that will help any business communicate effectively via email.

  • It’s fine to send “salesy stuff” during this period. Businesses sell stuff. However, you shouldn’t try to sell everything. It is important to recognize what’s going on in the world and how it affects your business.
  • Don’t go too far in the opposite direction, however. If the pandemic is relevant to your work, it’s not necessary to mention it in every communication.
  • Use email and other communication methods to help customers understand any changes in your business, and how you can help them resolve any problem that may be End. to your business.

Communication should be about connection. It’s easier to establish and sustain a relationship with people when you have a connection. Communication should not be one-way. Tell your customers more than what you are doing. This is an excellent opportunity to listen to their needs and ask them questions. Your customers may open up new opportunities for you that you wouldn’t have found without their help. It doesn’t matter what, it’s an excellent opportunity to strengthen your relationships with current customers and maintain those connections.

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Companies are required to constantly adapt and change in order to continue doing business. These factors include updated laws, consumer demand and competition, technological advances and cashflow. Rarely has an event required businesses to adapt to so many factors at once like the pandemic.

Trying to adapt to so many things simultaneously can be a disaster for a business. However, the pandemic has forced many businesses to quickly adapt to these unexpected circumstances. Businesses have learned to turn the need for adaptation into an advantage during these times.

Offer a new product or service

If the pandemic has disrupted your business operations, you might need to think outside of the box and create new products or services. Many restaurants offer home delivery or curbside pickup to accommodate those who prefer to eat at home. This is a great time to add a product/service to your business that will benefit people, regardless of whether it’s pandemic-End..

Convert existing content for new purposes

With so many other things going on, it is easy to get marketing pushed down the priority list. If you want to attract new customers and keep your business in business, you must continue marketing.

One simple way to do this is to use information that you already have for new purposes. An example of this is a series of blog posts that are particularly good. This could be turned into an ebook. A webinar that you host could be made available as a free download to those who sign up for your email list. People love to consume content in different ways. Repurposing existing content is quicker than creating new content. It also allows you to expand your marketing options.

Go virtual

With many people staying at home and not wanting to be part of large groups, many businesses have made it a success to go virtual with events and services. Virtually everything, from dance classes to college courses and parties, has moved into the digital realm. You can adapt by looking at what events or services your company could offer online. This is a great way to create new revenue streams and it’s often cheaper than hosting live events.

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Adaptation will be an essential part of running a business that is viable during the pandemic. It doesn’t matter how you do it, it is essential that your business be open to changing in order to get through the pandemic.


It’s a great time to explore new ideas and try things that you have been meaning to. It can be difficult to implement new ideas in business due to inertia. No one wants to change what is working. Most businesses are forced to change the way they do things. This is the ideal time to try new things.

Since you will have to make some changes, this is a great opportunity to explore new and exciting opportunities for your business. You could experiment with new online marketing channels like Google PPC or Facebook Ads. Or create online courses. You can also start a YouTube channel or podcast. Perhaps you have a product or service you are interested in adding to the business. Or maybe you have a new service such as dropshipping, consulting, or other services that might be of value to your customers. But you never had the time or the resources to launch it. This is the time. These experiments will help you attract new customers and reenergize existing customers.

Today’s world is not business-as usual. Don’t be afraid of moving away from the past and to pursue new ideas, projects, or channels that can support your business in the future.


When people decide to purchase something, they really want help. This could be time saving, helping with household chores, or even growing their business. Your customers buy your product or services because they feel it will solve their current problem. It can be very beneficial to focus on how you can help people, especially during difficult times.

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Think about all the ways that your business can help people. This includes any services that you provide, but also special items that may be relevant to current events. Include these services in your marketing strategy. This tactic can bring in new customers and boost business from current customers. It can also be used to help people through difficult times.


There are many things that can be done to hinder small businesses, particularly those in the smaller business sector. We are in recession, there are few places to gather, people are sick or fearful of getting ill, and so on. Many businesses are cutting back on marketing and other expenses to save money because future revenue is uncertain.

Reducing marketing efforts is what small businesses must do in order to survive. A reduced marketing budget means less customers and a smaller pipeline. This can cause your business to fail for months or even years depending on how long you sell.

In fact, now is a great time to increase your marketing efforts instead of contracting.

  1. Many businesses have reduced their marketing budgets, which means that paid marketing opportunities are now cheaper. Also, the competition for keywords with high value has dropped. This means you could potentially get more prospects to your pipeline for a smaller budget.
  2. People are spending more time online because of the lockdown. This can lead to more traffic for your ads.

Marketing is easier with more traffic and lower costs per click. This is a great opportunity to use all your resources towards growing your marketing and improving your business, as there are many businesses that have already slowed down.

No one could have foreseen the impact of the pandemic on business and the changes it has made. You can make your business more successful by finding new ways to help your customers or leveraging opportunities to attract new customers.

What has been your most significant pandemic-End. business change? What are your problems?