How to get more shares on your Facebook posts

How to get more shares on your Facebook posts

By: Claudio Miguel, outbound.net

After developing your social media strategy and building a fan base on Facebook for your company, you have promoted your online presence by using different methods to grow your Facebook page. The only thing that is missing is more shares on your Facebook posts in order to increase engagement.

If you want to increase brand awareness and loyalty, the likes and comments will be a huge asset. If you’re more focused on increasing sales, then you should be more concerned with link clicks and sharing.

Shares is the best way to reach as many people as possible. It is important to properly brand your content so that new users are aware of your practice and what it stands for. Sharing is the best way to increase your followers, get more eyes on your website, and have more people consider your brand.

Now, let’s talk about how to get your fans to like and share your posts on Facebook. Here are some simple ways you can do this.

  1. Choose your images wisely

There are many types of Facebook posts, but images are the most popular. A viral post starts with an attractive image that at least elicits some reactions from your followers. Humorous memes that convey thematic goals are often a good choice. You can also use cute and entertaining pictures. You can make your pictures viral by posting something that’s a bit out of the ordinary, or even a little bit nerdy. Make sure it is relevant to your business.

  1. Elicit strong reactions

Emotional appeals can also be a great way to get people excited about your posts and encourage them to share it, even if they are not aware. This strategy can work depending on the type of brand and your fan base. Before sharing anything that provokes a reaction, it is important to understand the demographics of your followers.

  1. Keep your copy simple and powerful

The text that you attach to your post should be written clearly and carefully. Your post will be remembered if it is powerful. The same strategy that many people use to tell their followers to “subscribe”, “click here”, or “follow” can also be used here. In this instance, you should always add a sentence to the end of your post asking your followers to “Like and share .”

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  1. Post during peak hours

Facebook has its peak hours, just like other social media platforms. Recent research shows that Facebook user engagement peaks between 8pm and 7am. This may be because most Facebook users can’t access Facebook or other social media sites during work hours. This is key to increasing shares. Similar research found that Wednesdays saw 8 percent more fans comment, like, and share than other days.

  1. Don’t focus on yourself

Your Facebook friends and users will share your posts because they are inspired by what they’ve read, heard or learned. To be of personal relevance, the item must have touched them emotionally or in some other way. Don’t just share an article, quote or image. Ask yourself what others will think.

If your fans comment on a post, foster the interaction by responding. Interacting with your fans via comments and likes is important. However, interaction can also lead to uncovered shares which may be crucial for staying relevant.

  1. Write about timely topics, helpful tips, and resources

With the unpredictable and rapid changes in trending topics on Facebook and the overall social media landscape, there are plenty of ideas and resources that you can share. These posts can include photos, videos and links. This is because your Facebook fans and extended community will find it extremely valuable to read and share.

  1. Minimize the use of first person

When it comes to Facebook posts many people are passionate about personalizing and prefer writing in the first person whenever possible. This is understandable, as it builds warmth and a better connection with your audience. If you want to increase shares, try to reduce this. Try writing more generic posts. Use a tone that sounds familiar to others.

  1. Experiment with longer content

Despite our tip no. 3 above, note that Facebook recently increased the number of maximum post update size from the recent 420 characters to 5000. You should use long posts sparingly and with caution. You can write a mini-blog post if you have great topics, insights, tips and resources. If your content is timely, useful and relevant, you can get more shares.

  1. Give some payoff

Using emotive images, inspirational quotes, videos and provocative statements to get your fans’ attention can be a great way to grab their attention. You must understand that your audience will share anything it considers to be share-worthy on their social media profiles. Users will share content if they are able to benefit from it, either through a special offer or coupon.

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In Conclusion

Shares is the most difficult form of engagement that you can get on Facebook. It is no secret that creating shareable posts can be difficult. You can overcome this problem by making sure you keep the key elements of sharing posts in mind when posting to Facebook. This will allow your post to reach a wider audience and raise awareness about your products, which is a win-win situation for you company.

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