SEO has been the talk of the internet for years. While almost everyone is working hard to rank high on Google’s search engine, it isn’t as simple as it appears. Google is constantly updating its algorithm, but the keyword research has remained constant. This is a fact that is undeniable.
If you’re new to “keyword research”, then we recommend that you stay with us for a while as we will tell you everything about it.
What Is Keyword Research?
Keyword Research is the process of finding keywords that people use to search Google for a specific item. It is easy to see that knowing the keywords people use when searching for information will help you get to the top of search engine results. For example, if someone is searching Google for the Omega watches and if he enters “Omega seamaster 300” in the search engine then the exact line will be your keyword.
The Process Of Keyword Research
Here’s a step-by-step process to show you how to conduct keyword research effectively:
1-Listing down some important and relevant topics that relate to your business
First, note down the keywords and topics that are most relevant to your business. These topic buckets will be very helpful later when you do keyword research. This requires you to imagine yourself as a buyer and identify the words they will use to contact you or search for your products/services.
2-Research the keywords yourself
Another creative way to locate the target keywords is to do your own research. You can do this by simply going to Google, and then trying other keywords that are relevant to your business. After you have entered a keyword, analyze the results and learn from them. You can check the relevancy of the keywords that you use in your content.
3-Keep an eye on your competitors
You must win the keyword research game against your competitors, especially if you want top positions in search engines. Once you have chosen a combination of keywords, it is time to check out how your competitors rank for these keywords. Is their website using the same keywords as you? If so, how are they ranking in terms of rankings. This can help you determine which keywords are best for your business and which ones won’t be good enough to improve your rank.
These are just a few steps to summarize the process of keyword research. This is not the end of keyword research. There are many more steps involved in finding the right keywords to benefit you.