What is your biggest challenge as a business owner? Or someone who has been entrusted with its marketing and growth? It would be lead generation, without any doubt. Leads are vital for every business. You must work hard to grow your list. It’s obvious that it is becoming more difficult to generate leads in today’s world. It’s becoming increasingly difficult to generate leads with traditional methods and users receiving spam emails almost daily. Your potential customers should be offered an incentive to share their contact information. Quizzes are the best tool to generate leads.
Why use quizzes for lead generation?
Quizzes are a popular tool for lead generation. According to some, quizzes have been proven to increase lead generation by up to five-fold for businesses that use them. The engagement rate of quizzes is higher than other lead generation methods. This means that they can generate more leads, faster and better. Many quizzes offer incentives to users, such as discounts, early access, or free subscriptions. This combination of engagement with incentives will help you generate more leads, create sales opportunities and build a larger customer base.
Creating Engaging Quizzes Using Online Quiz Maker
You may have seen your rivals uses quizzes for lead generation and after reading their potential we have mentioned earlier you may want to get started with your own lead quiz campaign. You don’t have to be an expert in designing or a master of coding to create your quiz campaign. You can start your quiz campaign in minutes with an online quiz maker. A online question maker will give you pre-made templates that you can choose from. It doesn’t limit the number of questions that you can include in your quiz. Ideally, you shouldn’t go beyond 10-15 questions as it can make the quiz appear dull and boring.
You can create personality-based and trivia-based quizzes online using a quiz maker. These are two main types of quizzes used in online marketing. Each type has its pros and is widely used by brands to engage their users. Although knowledge-based quizzes can be easier to launch, personality quizzes require creativity to determine the outcome. Then create questions that allow you to segment leads based on their aspirations and needs. This allows you to run highly targeted campaigns.
Online quiz makers have made it easy to create and launch quizzes. This has led to an increase in the popularity of quizzes online and increased lead generation. You can easily create quizzes using the built-in tools and the intuitive dashboard. Easy-to-use WYSIWYG interface (what you see, is what you get), makes it even easier. Online quiz makers allow you to set the logic for success scores in knowledge-based quizzes, and the landing pages that will take users to the relevant outcomes landing pages in personality quizzes. You only need to focus on the basics, such as creating engaging questions and using appropriate images. The quiz maker will take care of the rest.
Why do online quizzes generate leads?
We have already discussed the benefits of quizzes when it comes to lead generation. We will now look at the reasons quizzes are better than other marketing strategies for lead generation
- Engagement is high – You’d have to enjoy quizzing since your childhood. This is a highly engaging activity that can be used online as well. You have a better chance of users participating in quizzes than any other content marketing strategy you might have used.
- Everyone loves incentives – Everybody would love to receive a discount coupon, free subscription to the newsletter, trial version of the software or any other incentive that your business model allows you to offer. You would only ask users to give you their email address and any other contact information that could be used by your sales team for future opportunities. This is a better option than a static subscription form for the newsletter on your website.
- Tickle user curiosity – You’d like to know more about yourself gave an opportunity. The personality quizzes are a great way to discover unknown aspects about the user’s personality. If you can spark their curiosity, they will be happy to share details.
Online quizzes are one of the best ways to generate leads. We may only have seen the tip of an iceberg when we consider that users prefer engaging content to static. You need to find the best online quiz maker that will allow you to launch engaging quizzes while also generating high-quality leads.