How to choose the most SEO-friendly name for your website

How to choose the most SEO-friendly name for your website

Your website’s domain name can have a significant impact on your brand and business image. It influences many other aspects, but it also impacts your website’s search engine ranking. It is crucial that you choose a domain name that is SEO-friendly. How can you make sure your domain name ranks high in search engines?

The following tips will help you choose the perfect name for your website.

1. Choose a Memorable Domain Name

When creating a domain, you need to consider not only the search engine algorithms but also your users. User experience (UX), is a key component of search engine rankings.

Choose a memorable and unique name. This means that if you can tell someone the name of your website, they should also be able remember it. These tips can help you achieve this goal:

  • Keep the domain name small, simple, and easy to remember
  • The name should be End. to whatever services or products you are offering
  • It should be unique

It can also be your brand’s name, provided that it meets the criteria.

2. Include your Keyword(s)

Keywords can have an impact on your target audience as well as search engines. Search engines and your target audience can both learn about your site if you include the correct keyword(s). The result will be improved rankings when combined with high quality UX and good content. To create a name that addresses both technical and human aspects, you will need to be creative with your keywords. The Hostinger Domain name search tool can help make your task much simpler.

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3. Create a Short Domain Name

It is important to make your website name memorable. You should include keywords. However, it is equally important that it is brief. It may not be as memorable if it is too long. It is recommended to keep the length up to 15 characters. People are more likely to misunderstand the spelling of a longer domain name. This could mean that your potential visitors might not be able find your website.

4. Choose the Right Domain Extension

The domain extension you choose can also impact your search engine ranking. You can select an extension that is specific to a country if you have a target country. If you are looking to promote your UK business, “”, could be the right extension. This is a clear signal to search engines about where you are ranked.

If you don’t have any country to target, you can use Generic Top Level Domain extension. This option includes the following:

  • .com
  • .biz
  • .org
  • .net
  • .travel
  • .xyz
  • .online
  • .tech

You can even select extensions based upon your name if you have a personal website. There are many other options on the market.

Every now and again, new domain extensions are introduced. There are also options such that can help you make your website more relevant for your target audience. However, it is recommended that you choose a domain extension. The main reason for choosing domain is because they are easy to remember.

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5. Avoid Hyphens & Special Characters

It is best to avoid using hyphens within your domain name. This is because spam websites have made extensive use of hyphens. Google and other search engines associate domain names with spam websites using hyphens. Potential visitors may see your domain name differently. This can also affect the SEO value of your domain.

Another reason to avoid using hyphens are to prevent typing errors. People often choose domain names that have hyphens to avoid having their preferred name taken. Your users will likely forget to use the hyphen while typing your domain name, and could end up on another website.

Here are some more tips to help create a SEO-friendly domain name for your website. These include the following:

  • Avoid double-letter website names. This increases the chance of making typos and losing traffic.
  • Cover more information about your niche. You may wish to expand your product and/or service offerings in the future. If you offer baby clothes, and you plan to expand your product or service offerings in the future, it is a good idea to choose a domain that covers the entire niche, including all age groups.
  • Do some research to make sure your website’s name stands out. You should not have a brand or trademark conflict with another competitor or someone in a different niche.
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Before you decide on your domain name, you should know that once you have chosen it, you can’t change it. The most important reason to make the right decision is SEO. The name you choose to call your site will have a significant impact on its popularity and search engine rankings. It’s well-known that Google’s ranking algorithm relies on domain names. Google and other search engines may be able to gain lots of information from the name of your site. To choose an SEO-friendly domain name for your website, make sure you follow the tips above.