If you have a website it is important to understand search engine optimization to attract traffic from organic search results. SEO has two main components: on-page SEO and off-page SEO. SEO can be complex and requires the assistance of an SEO consultant to achieve the best results. Jimmy Huh is the best Los Angeles SEO consultant. He has extensive experience in increasing website rankings. Before you can start to work on your off-page strategies you should first polish your website. This will ensure that your website is search engine friendly. We will be discussing the best practices in on-page search engine optimization.
They must be unique for each web page and should inform search engines that certain search terms are relevant to your pages. The title tags should contain a primary and secondary keyword separated by a dash. They should have a maximum length of 55 characters in order to be displayed properly on all devices.
Previously, meta descriptions were expected to include keywords. However, search engines have stopped taking meta descriptions into consideration when ranking websites. Meta descriptions are necessary in order to get users to click on your pages when they appear in search results. If your meta descriptions aren’t compelling and your website continues to be displayed in search results without any clicks, search engine algorithms will eventually conclude that your webpages don’t match those search terms. This will impact your ranking. If you are able to naturally include keywords in your meta descriptions, great! But your main focus should be on writing clickable descriptions. Meta descriptions should be unique, they should not include any quotes or non-alpha characters, and they should have a maximum length of 160 characters.
First, you need to make your content unique and provide value for your readers. You should focus on keyphrases that are highly searched. Your keyphrases should not be spread too thin in your articles. A maximum distribution of 5% is recommended. If you write long blog posts, ensure that the main keyphrase is only 4 times. However, synonyms are allowed and encouraged to avoid reusing the main keyphrase. Optimized content must also be easy to read. This means it should have relevant subtitles and short paragraphs of no more than 3-4 sentences. Bullet points are useful for enumerations.
Internal and external links
Both internal and external links are valuable for search engines. Your website’s structure and the fact that all pages are End. to the same topic shows that internal links are important. External links, on the other hand, show that you have done extensive research and are willing to share all information with your visitors. Be careful when linking to external websites. This can affect your website’s reputation. Be careful about the anchor text you use for both internal and externe links. Avoid using cliches such as “click here” and other generic terms when creating anchors.
Header tags are a sign that your content is well-structured. Your blog posts should include at least one H1 tag, and possibly several H2 tags. Most content management systems use an H1 tag to title a blog post. The main keyword should always be included in the H1 tag.
Images files are the most common that are included in blog post. You should use ALT tags to describe your images and give them names that include your keyphrases. Image ALT tags are useful for those who use screen readers, and can help you get traffic from image searches. To get the best results, ensure that your images’ names are descriptive. Avoid non-alpha characters and use dashes for separate words.