The total revenue in the e-commerce landscape amounts to $322,171m in 2016; however, there still lies a long list of marketers, struggling to make it large. First, we need to ask ourselves: “What are the top-notch marketers doing differently than others?” Are they changing the code or making the customer feel right with a design that cuts through all the noise? Although impeccable coding is important for the success of a website’s site, it can’t be denied that great design can increase engagement and drive revenue. Over 46.1% users acknowledged the importance of a good web design and considered it as the top criterion to gauge the credibility of a website.
That said, what follows are some of the ways in which the web designers are designing websites to enhance the user-experience and upsurge the most important element, i.e., revenue.
Why Design Matters?
About 52% of users bounce from a site if it presents them poor navigation and another run-of-the-mill aesthetics. A website’s conversion rate is greatly affected by the placement of small design elements. CTAs, directional cues and visuals play an important role in improving a website’s cash flow.
Takeaway- Before experimenting with your web design, conduct website audit to map down the existing challenges on your website that demand solutions. Heatmaps and analytical tools can be used to analyze the behavior of your target, so you can harness the power of element positioning.
Selling the Value Right
With so much information available online, your unique value proposition is what will keep you afloat. While website design and functionality play an important role in increasing engagement rates, strong value propositions that are clearly communicated through great design can make a huge difference in conversions. Designers know the importance of creating a compelling value proposition that cuts through all the noise. They use design elements to highlight the brand’s value.
Positioning Visuals Smartly
Visuals grab users’ attention. In fact, 65% of the marketers consider visual assets as the core element to communicate their brand story. Designers are using visuals as a cue to CTAs in order to increase conversions. A visual can help users easily reach your call-to-action by pointing at your CTA.
Leveraging Video Marketing
“Including a video on a landing page can increase conversions by 80%.” Designers have very well apprehended the need of the hour and are therefore integrating videos to attract maximum conversions. Sites use videos to increase their credibility, clarify their products and communicate their messages in a way that is engaging. 2016. autoplay videos are very popular. Videos can make products seem more real and reduce the risk of purchasing.
Also See: The 5 Basic Things To Consider In Web Designing
Why Flat Web Design is Amazing and Beautiful
Interacting At Micro level
From commenting on a friend’s status on Facebook to refreshing an app’s page’s interface, micro-interactions give a website a human touch and keep users interested without making them tired of it. Micro-interactions allow designers to engage users at multiple stages and keep them glued to the computer for long periods of time. Micro-interactions increase engagement which leads to higher conversion rates. Designers are including users at all levels of the sales funnel and generating plenty of revenue.
Making navigation A Cakewalk
People today have the patience of a toddler. Your website is their first stop for solving their problems. They will get frustrated if they don’t find it in 2 seconds. Website design should be intuitive and logical. A hierarchical navigation system should have a contact link at the top. Visitors will have to look around to find a way to contact website owners if the link is not placed in the ‘About” hierarchy. This is not logical or intuitive. This is done to make it easier for visitors to use the site.
Getting the attention of visitors can be difficult. You are competing for the customer’s attention when your design is available to them. The task of generating revenue from a website demands effective web design element positioning. It converts leads into customers, and directs potential customers to the checkout line.