Are you trying to increase traffic and leads to your website? You’re probably looking for the best SEO agency. You’ll quickly see the problem. There are many SEO agencies promising great results. How can you find a SEO agency that delivers real results? Continue reading to learn how.
It’s a long-term relationship, so it’s important to keep this in mind when selecting an SEO agency. While both of you will invest a lot of time in this relationship, it is you who will be investing most of your money monetarily. You don’t want the relationship to end in a bad way, just like all relationships.
Below provides a guide to help find a trustworthy and reliable SEO agency that you can trust.
The Benefits of Hiring an SEO Agency that Delivers Results
Let’s discuss the results that a great SEO agency can deliver:
- Improved search engine rankings: These will get you more organic traffic to your website.
- Improved traffic: Guess what? You can expect more people to contact you about your business if your website has more visitors.
- Improved sales: If you’re getting contacted on a regular basis through your website, there are more chances that you’ll be able to get a sale.
- Better reputation and authority: A good SEO agency will build a credible web presence for your company, supported by great quality content and an awesome website that resonates with your customers.
The above-mentioned advantages will be beneficial to your business as well as for you. SEO is an essential part of any business’s online strategy. A trusted agency can help. This allows you to focus more on your core business operations.
Top Tips for Choosing an SEO Agency that Delivers Results
With so many SEO agencies claiming to be the best around, how do you know which one will get you the results that you want? To find out, you’ll need to work with them. The top SEO agency in Melbourne says there are several background checks you need to do before choosing the right one. These checks will help you get started.
1. Figure Out What You Need
SEO does not rely on one process. It is a combination of several processes that result in better rankings, more organic traffic, and more customers leads. Many digital agencies won’t be able cater to all aspects of the SEO process such as website design / optimization.
It is best to have an SEO analysis before any deals are made. An agency that is competent will give you an in-depth analysis and identify the areas that will be most important for your SEO strategy.
2. Go Through Customer Testimonials and Case Studies
Any good SEO company will have numerous case studies to support their claims. Ask any potential digital agency to provide customer case studies. This will allow you to see what type of customers they have worked with and the steps they took to achieve their goals.
Don’t be afraid to ask for a reference from a client. This means that the agency should be able put you in touch with a client to talk about their experience working with them.
3. Beware of Outsourcing
Many agencies claim to offer a ‘full-service’ but in reality, the reverse is true. These agencies are likely to outsource SEO work outside of their expertise. This can be both good or bad. Although outsourcing isn’t necessarily bad, it does require clear communication between the teams to ensure success. You could also choose to work with A.P., a specialist agency. Web Solutions is better than a “full-service” generalist company.
At its core, it should be your agency that is responsible for the results. Ask them to make a deal on how much work will be outsourced. A trustworthy SEO agency will always be transparent.
4. Avoid Black Hat SEO like the Plague
Black-hat SEO is where SEO experts try to manipulate the Google search engine to gain high rankings. Although it is possible, the results can be devastating for your business. Disastrous as in, getting blacklisted by Google and not appearing in the search results at all.
If an SEO agency promises ‘guaranteed ranking’, then they are most likely engaged in black hat SEO. These claims should be avoided.
5. Define Your Budget, but Avoid Cheap SEO
Before approaching a digital agency, you should have a budget for SEO. This budget should be communicated clearly to the agency in your introduction. Ask them if they are able to use it effectively to achieve any meaningful results.
This is obvious but do not choose cheap SEO agencies.
You get what you pay for.
- Inexperienced, ‘wannabe’ SEOs
- Cheap PBN links which can get your website blacklisted by Google
- Irreparable damage to your reputation because of badly-written content