Many start-ups are created every few months across the globe, but many of them fail to survive. There are many reasons why a start-up might be shut down. However, improper marketing is the most prevalent reason. SEO marketing is a topic that has reached every entrepreneur. Every entrepreneur wants to learn the SEO strategy because it offers the greatest potential to generate the desired results and increase revenue.
When defining an SEO strategy, there are many things that must be done. Our content is called Dos of SEO strategy. It is essential to understand the dos and don’ts in SEO strategy. This can lead to adverse outcomes for your business and sometimes even be fatal.
It is amazing that you came to this article in order to understand the do’s and don’ts. This could have had serious consequences for your company.
Let’s first look at the bullets in a bird’s-eye perspective.
- Copy existing
- Use dynamic
- Excessive use of keywords
- Usage external and penalized hyperlinks
- Content modification too often
Now that we have the bullets, let’s dive into each point and see why they are not preferred
Don’t: Copy already existing content
To get a high ranking website, it is a mistake to copy content from a website that is already performing well. Cheap SEOs sometimes try to rewrite content from other websites using jiggling and shuffling of words. However, this doesn’t reflect richness and is detected by Google’s algorithm. If caught, your website could be penalized and see a drop in rank. This will affect the trustworthiness and credibility of your website.
It is always better to understand the market and the customers, then evaluate the most relevant keywords for your business, and then add them to your content to create original content.
Don’t: Use dynamic URLs
Let’s look at some examples of dynamic and static emails to help us determine which emails have the most potential to drive traffic.
Static URL: www.domain.com/define-SEO-strategy
Dynamic URL: www.domain.com/article.php?ID-4520
Think of yourself as an end-user. Which URL is easier to understand? It is definitely static URL. Dynamic URLs are not self-explanatory, and they don’t add any value.
In static URL you can use the most prominent keyword to increase your rank during search and be picked up by the search engine faster. Because it provides a clear indication about the contents of the URL, they have higher clicks than dynamic URLs. This can help convince users much more than dynamic URLs.
Don’t: Excessively use keywords
While keyword usage is essential to SEO strategy, smartness lies in the way you define the keyword’s usage. It will make a bad impression if you use the same keyword in every sentence on your website.
It is important to remember that your content and SEO strategy are designed to appeal to the audience and not the search engine. Although the search engine might be considered an internal customer, the ultimate goal should be the user or audience who use the search box.
Repeat use of keywords is a sign that the search engine does not like duplicate or repeated content. This can increase your website’s bounce rate, which could impact your website’s ranking. Your website might not be found in the top results if you continue to do this.
Don’t: Use too many external and penalized links
It is a good idea to refer to an external website. This will improve your credibility as a “referencing site”. Too many external links can make your website appear spammy and could negatively impact your website’s SERP performance. This will lead to more users leaving your site and eventually, your website being bounced.
Google recently started to penalize such SEO strategies and websites by lowering their ranking. You should also avoid adding external links to websites that have been penalized by Google and don’t have a high ranking.
The same results will be experienced for you if your trustworthiness is low and your ranking on penalized sites is lower.
Don’t: Alter content too often
If you ask Google’s algorithm, it will tell you that it really loves updated and fresh content, but is it really 100% true. If it was true, then there would have been writers in every office of every company to update the content every few hours or minutes. It’s not true.
If you make frequent changes to your website’s content and tone, search engines will consider it suspicious and potentially harmful. It can penalize your website and reduce its ranking.
You must continue your research on market demographics, keywords, and trends. If you notice a significant difference in your current content, you should make the larger changes.
There are many companies that offer SEO services, but very few who are well-versed in the dos and don’ts. Punchseo.com, for example, is well-versed in both the dos and don’ts of SEO strategy.
Taking the above points as a learning experience, it is important to define a strategy for SEO that doesn’t wander around the points. SEO strategy isn’t a simple task. It takes many months of research, understanding, and analysis to develop a highly-performing strategy.
Remember, you have to do what your audience likes, but not anything the search engine doesn’t like. It takes many years to build a good reputation. You can lose it in seconds.