Who doesn’t want to create a catchy marketing slogan that will make netizens return for more? A catchy copy is essential for increasing brand awareness and maintaining brand loyalty. How often have you struggled to write copy for your product? Perhaps you’ve wondered why, despite all the effort and time spent on creating imaginative content, there aren’t any buyers? These are 5 Copywriting Tips that will increase traffic to your product/service.
# 1. Get to Know Your Market
You may have the most beautiful jewellery or the best accounting software, but without knowing what your buyers want, they will simply look at your website and move on. Find out what your high school student is searching for online – maybe she’s looking for a gentle face wash that can combat acne. Drop by your local skating rink to find out about common issues with popular sports gear. Some kids might prefer to rent than purchase colour-coordinated protective gear. While your budget will play a part in your market research, it is worth considering the proven marketing strategy of finding a problem then offering a solution.
#2. Use action words
Whether your website is about Chippendale furniture, or Reiki classes; make sure that your copy is buzzing with action words. Instead of calling your Yoga sessions “an amalgamation of ancient Indian asanas and modern workouts”, tell your audience how the “asanas” are a lively mix of energizing poses and breathing exercises. If your copy lacks enthusiasm and dynamism, it will not make visitors stop at your site or convert them into buyers.
The same urgency would apply to your headline. Write headlines that convey urgency. This will grab your reader’s attention and encourage them to read the whole article. Keep in mind that with each passing day, the attention span of the average online visitor is lessening – in fact according to latest research, the regular surfer stays on a page for a mere 10-20 seconds. If your headline does not convey how viewers can benefit from the app, product, or service that you offer, they will be quickly moving on.
# 3. It’s simple
Long, unwieldy phrases can drag good content down. Cut out any words that imply the same thing. For example, “advance plan” and “planning” both refer to prior actions. Thank you very much for your help! Also, make sure to check your copy for wordiness. For example, instead of writing “The results caused it to be revealed that the variables were unrelated”, change it to “The results revealed that they are unconnected”.
Keeping your copy short and concise is the best way to increase your content’s impact and make your viewers take notice. You can make your copy more impactful if you keep it simple. This is because it’s less likely that they will be grammatically wrong or too long. Everyone knows how bad poorly written copy can ruin even the most creative marketing campaigns.
# 4. The Right Tools
Think smarter than you work. Online editing tools are available that can help you save time and effort. This means that you can focus on creating inspiring content and not worrying about punctuation or grammar. Here are some useful tools:
- Word count
Most document software comes with a tool that tracks the number of words you have written. This allows you to keep an eye on how long your content is in real time.
This is an online writing agency that can offer you help with grammar and professional written content.
- Best Assignment Experts
This online platform is for mentors and professional writers to help you with your writing.
- Assignment Writing Blog
An online blog full of articles and posts to answer all your writing-End. questions.
- Cite It In
Often the technique to include citations can stump the most experienced of writers – this is an online tool that will include in your content the correct way to add citations, references and quotes – all for free!
- Thanks for the Help
This popular website offers proofreading assistance, among other services.
- My Writing Way If you’re looking for business writing tips, this site has plenty of them.
#5. Find your voice
OK. There are many websites that claim to offer the best deals on hotel bookings and exciting holiday packages. Why should your portal stand out? You need to write copy that demonstrates why customers should choose your product over the competition. Instead of copying popular slogans or mimicking them, create your own writing style. Your choice of words, sentence structure and any figures of speech will reflect your writing tone. What would make you want to read more? A fresh style of writing is a way to spark interest without being overwhelming.
Also, when writing your own style, remember to think about your product. For example, a blog that features delicious imagery and gorgeous photos might be very appealing to readers. However, pitching a legal consulting firm would be more effective if the language was business-like and clear.
These are all ways you can create compelling copy for your product. This isn’t just for casual visitors, but to convert them into buyers so they keep coming back.