4 Guidelines for Creating Viral Videos

4 Guidelines for Creating Viral Videos

Content creators have one goal: to make an impression and connect with viewers. This is possible with viral videos. It doesn’t have to be difficult or expensive to create a viral video. All it takes is a great idea. Before you attempt to make the next great video, here are four things to consider.

Be Aware of Pop Culture

Before you can create a viral video, it is important to know what people are most excited about. Keep an eye out for current pop culture trends. Do your research about what your audience is most interested in in the past, and what they would like to see in the future. Media that is relatable to the person they are reacting to will be more popular. If in doubt, consider the intersection of your audience’s interests and current trends.

Think Outside the Box

Making viral videos doesn’t have to be expensive or take a lot of time. All it takes is an idea that captures people’s imagination. This idea can be very simple. Be familiar with the history of previous topics and try to explore new areas. Try a new approach to a topic you are familiar with. You can benefit from having other creative minds on the project. You can brainstorm as a group to discover new topics you wouldn’t have thought of by yourself.

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Induce An Emotional Response

Evoking emotions is the best way to connect with your audience. The most viral videos are those that appeal to the emotions and experiences of everyone. Find a way to make your audience feel something. This could be anything from sadness and tears to laughter or humor. If your audience can relate to your story, they are more likely to take an action. To see if your friends and family react to the video before you release it,

Focus on Marketing and Promotion

Often, what creators do after a video is released makes the difference between it being forgotten or going viral. Make sure you are marketing your video. A marketing plan will make it easier to release your video. You might consider working with entertainment companies like Jukin Media, or posting your video to a variety social media sites. You should have a website that functions and you might consider creating a newsletter in which you can link to your video.

Creating viral videos should be fun and creative. It should encourage you to think outside of the box and make connections with your audience. You’ll be able to create the next big thing quickly if you follow these simple guidelines.

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