Thinking about building a website from scratch on WordPress? Learn how to make your website more successful using WordPress.
There are almost 2 billion websites online at the moment. This number is growing every day and has increased as platforms such as WordPress make it easier to start websites online.
If you are a business owner, WordPress can be a great platform to help you achieve your online goals.
WordPress is a content management platform developed by Automattic. It allows people without technical background to create and manage professional-grade websites.
While WordPress makes web building easier, there are still steps you need to take to get your site up and running.
Below our team outlines 13 critical steps you’ll need to take when building a website from scratch through WordPress.
1. Think About Your Needs
As we have said, WordPress is an excellent platform for building your website. However, there are some drawbacks to using content management systems for building websites from scratch.
A WordPress site can only be as flexible as the plugins and templates you use. You won’t be able to customize your site if someone else builds it.
Think about your needs for your business, and consider how urgent you would need a highly customized website to meet them.
While most people will be happy with the customization WordPress provides, others may prefer to stay away from content management system.
2. Pick a Domain Name
After you have decided whether WordPress is the right platform for you, you will need to choose a domain name.
Domains are the web addresses that you see at top of your browser window. An example of one would look something like this: “www.my-example-domain-name.com”.
To register a domain, visit any domain registrar such as NameCheap and GoDaddy.
Remember that different domain registrars offer different prices. Some registrars will offer you a discount for the first year, but they will continue to renew your domain at a much higher price than the market.
To ensure you get the best long-term deal possible, make sure you carefully review domain registrar pricing.
Once you have found a good registry, use their tools and find a domain available to purchase.
3. Pick a Web Host
Web hosts is one of the most confusing concepts for non-techies when creating a website.
Simply put, web hosts are the place your website lives online.
When people type your domain name in their web browsers, they direct them to your website’s home (which is provided through your host). Your host then shows people the content of your site.
There are many web hosts available, but not all are the same.
For starters, different web hosting companies show your website at different speeds. That means with one web host your site might take 10 seconds to load while with another may take 1 second.
To ensure your website gets the best possible service, you should do some research on web hosts quality. Also, learn about the differences between dedicated, shared, VPS and VPS hosting.
4. Set up SSL
SSL refers to a form of website encryption. This encryption protects the data of your customers and earns you the green padlock to the left side of your browser’s address line.
Many web hosting companies offer SSL for free. If you are building a website from scratch, we recommend that you find one that offers SSL for free.
Having your website “SSL Secured” could help you rank higher in Google. Make sure that encryption is not overlooked.
5. Install WordPress onto Your Hosting Account
Once your web host is set up, you will receive a link to your “cPanel” account.
From cPanel you can install WordPress on your website.
The good news is that many web hosts provide one-click WordPress setup. To get started, simply look for the WordPress icon in your cPanel. Or talk to your host’s support team.
If your host does not have one-click WordPress you will need to create a database using “My SQL Wizard”. Download WordPress from the WordPress website, extract the files into your domain root and then walk through the installation by entering your domain name in the address bar.
If you have any problems, your web host can assist you with manual setup.
6. Configure Your WordPress Site
Once your WordPress website has been set up on your domain, it’s time to get your configuration in place.
To do this, log in to your WordPress website’s back-end and then go to the “settings tab” in the left-hand side-bar.
From there, make sure your site’s URL, name, tagline and URL are correct. Your site will be correctly indexed by search engines if the settings section is correct.
7. Assess Access
Are you the only one using your WordPress site. Are you responsible for granting access to your site to a group of people? Are there different levels of privileges required for each person?
WordPress can meet all your access requirements.
To create user accounts, simply go to the “Users” table and click “add New”. Next, choose the level of access you want for that user.
8. Set Up Security
IBM has estimated that data breaches cost businesses an average of 3.9 million dollars. You don’t want to lose that much money, so you will need to ensure your WordPress security before you proceed.
The best way to secure WordPress is to restrict access and privileges. You’ll also want to use a security plugin. (More on plugins shortly).
WordFence is our security recommendation for building a WordPress website from scratch.
9. Find a Backup Solution
One web host issue. One cyber attack. One file accidentally deleted.
Each of these small mistakes could make all your hard work on your website useless.
To avoid this reality, install a backup plugin on your WordPress site. Next, create a backup of your site and then download it to your computer.
BackupBuddy is a good WordPress Backup plugin.
10. Pick a WordPress Theme
Now that your website is technically sound, it’s time for you to make it look great! Installing a theme is the best way to accomplish this.
Themes make WordPress work. With a good theme, at the click of a button, you can have a website that formally only fortune 500 companies were able to commission.
Browse the web to find the most popular and well-reviewed themes for your business.
Once you have purchased it, upload it to your WordPress website and let it install.
Be wary of free themes. Many themes have malware embedded that could cause security problems.
Only themes from trusted publishers.
11. Start Publishing Content
This step is easy to understand. Now that your website is looking great, it’s time for you to publish content.
Make sure that there are no sections of your website that users cannot access. If you have any, make sure they are not published or filled in.
The more content you create, the easier it will be to generate traffic.
12. Install More Plugins
As you begin to add content to your website, you will start to notice where you need additional functionality.
Maybe there is an area in which you need to collect emails addresses. Perhaps there is an area you would like people to reach you.
Whatever your website’s needs may be, WordPress plugins are able to provide the enhanced functionality that you need.
Be sure to only install the plugins that you absolutely need. Too many plugins can slow down your site.
13. Start Marketing
We said it when we opened the WordPress user guide that there are nearly 2 billion websites. Market yourself to get started.
If you are an online only business, learn about SEO. For local businesses, you can check out guides such as The Ultimate Guide to Local SEO by The HOTH. Or hire a local marketing agency.
Whatever you do, ensure that you spend time and money marketing your website. Your investment will pay off many times over.
Wrapping up Critical Steps When Building a Website from Scratch on WordPress
If you are building a website on WordPress from scratch, we recommend following these steps to maximize your site’s potential and avoid any problems.
Building your website from scratch can be difficult, even with WordPress. You can make it easy by following the steps below.
For more information on web development and marketing, visit SEOTechyWorld today!